Jack Daniel's - Whiskey Family - RETAIL DISPLAY

As a member of the Brown-Forman creative team at FCB, our brief was to design a modern Permanent Display that would be modular, feature interchangeable graphics, and embody the unmistakable Jack character. Drawing inspiration from the bottle's shape, we incorporated its iconic, sleek lines into the design. An illuminated, taste-forward whiskey image was used to inject vibrancy and color into the darker palette.

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